How are employment agencies in Israel using employer brand to attract job candidates?


Gone are the days when people used to say what’s there in a name? These days, everything lies and hovers around the name. It is the employer brand which speaks for itself. The reputation of the company is reflected through the employer brand and is more than what ones think. The employer brand acts as a driving force for attracting the highly talented and qualified candidates.

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So, what is an employer brand?

The employer brand refers to the image or the reputation the company is having in the marketplace. It is basically the force that attracts or repels the potential candidates for the job positions. The employer brand not only talks about the perks available to the employees, but also the vision, mission, culture and values of the organization. All these aspects are highlighted by the employment agencies in Israel during the search of the potential candidates for making the hiring for the organization. It is the employer brand which shapes the perception of the candidates about the company.

How companies should influence their employer brand?
If you don’t focus on your employer brand and even ignore what people are talking about your brand, you give them a firm hand to create a brand for you, which surely will not be in good taste. This can tamper your image, making it quite difficult to recruit as well as retain the valuable employees.
According to the firms providing employment services Israel, an employer may not always have a control on the employer brand. However, the companies should focus on the core values and always reflect the culture of the company in all its doings. It is important to stand out amongst the competitor brands by making a positive statement.

Why the employer brand is required?

Before a candidate agrees to apply for a job profile in any organization, the first thing he/she wishes to know is what the organization has to offer to the candidate? The answer to this key question lies in the employer brand. The employer brand is thus the window through which the candidates as well as customers peep into your business. It is very much required for the smooth existence and functioning of the company.

How an employer of record Israel makes use of the employer brand?

·        Hiring of top candidates
Employer brand plays a key role in recruiting the top-notch candidates for the various job positions of the organization. These candidates are often choosy when it comes to the selection of the place of work, organization with whom it will work and job dynamics. Therefore, whenever the recruitment agencies approach such candidates, they will read about the employer brand in order to make a correct decision.

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·        Tell the other side of the coin
When the candidates search for your brand on the web, they dig into information which is good as well as bad in terms of experience of working in the organization. The bad reviews can surely affect the decision of the candidate to apply for the job position or take up the job if hand-picked.

The bottom line is that skilled candidates have various organisations looking to hire them. By advertising the advantages, you may attract a talented candidate.



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